Spotlight on Zurich.

Operating in a competitive commercial insurance sector, Zurich Financial Services required a campaign that communicated its new service proposition to brokers and increased revenues across the business. Characters delivered:

  • eight press advertisements – four visual and four typographic – tackling the problems of being let down by poor service.
  • a direct mail campaign themed consistently with the advertisements and capturing details of the service propositions.
  • supporting communications, including website, emails and internal materials informing staff of the campaign and its ongoing success.

Download the case study.

Want to see more?

Download the Zurich PDF

If you’re having problems viewing the PDF, we recommend you download the Adobe Acrobat reader, available for free at adobe.com

Characters Ltd t: 01793 619626 f: 01793 619538 info@characters.ltd.uk

23-24 The Parade Marlborough SN8 1NE

Registered Office: 23-24 The Parade, Marlborough, Swindon, SN8 1NE. Registered in England and Wales No. 5462758
VAT number: 862 4124 38