Spotlight on Zurich.

Operating in a competitive commercial insurance sector, Zurich Financial Services required a campaign that communicated its new service proposition to brokers and increased revenues across the business. Characters delivered:

  • eight press advertisements – four visual and four typographic – tackling the problems of being let down by poor service.
  • a direct mail campaign themed consistently with the advertisements and capturing details of the service propositions.
  • supporting communications, including website, emails and internal materials informing staff of the campaign and its ongoing success.

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