Spotlight on Jordans.
When Jordans required an advertising campaign to promote its company services, they came to Characters for help. The brief asked for striking advertisements that would communicate reliability, inspire confidence, and prompt companies to outsource with Jordans. Characters provided:
- a ‘before and after’ campaign concept that adapts easily to a range of formats and sizes, depending on publication.
- a selected concept featuring recognisable phrases and line illustrations, communicating the simplicity of using Jordans’ services.
- body copy focusing succinctly on the business benefits of outsourcing with Jordans.