Spotlight on intY.
Leading technology company, intY, required a direct marketing solution that would alert businesses to the dangers of inbound virus threats. In partnership with design agency, gravity, Characters delivered:
- copy and concepts for a game-themed solution, from the envelope through to the direct mail piece.
- crafted copy blending prose with bulleted information for ease of reading. Copy also split into sections using various headlines linking with the overall theme.
- a strong call to action, including references to the limited trial period, free offer and a summary of the main benefits.