Spotlight on intY.

Leading technology company, intY, required a direct marketing solution that would alert businesses to the dangers of inbound virus threats. In partnership with design agency, gravity, Characters delivered:

  • copy and concepts for a game-themed solution, from the envelope through to the direct mail piece.
  • crafted copy blending prose with bulleted information for ease of reading. Copy also split into sections using various headlines linking with the overall theme.
  • a strong call to action, including references to the limited trial period, free offer and a summary of the main benefits.

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