copywriting briefing document
Let us know about your project with the easy-to-follow Characters Copy Brief.
Copywriters you can work with
There’s no formula for good copywriting. But making sure it meets your expectations is a different story. At Characters, our copywriting process defines what you need, matches the right writers to your project, and ensures you’re delighted with the results.
Getting good copywriting relies on giving good instructions. That’s why our copywriters will ask you to complete a clear brief, including such information as a project description, audience details, objectives, and deadlines. Email us for a brief, download our copywriting brief template in Microsoft Word, or call and talk it through.
We will appoint a copywriter to your project who understands your distinct demands. As specialists in many copywriting disciplines, you can relax knowing your copywriter has many years’ experience creating effective copy for advertising, brochures, direct mail, websites and more.
Your copywriter will research, plan and write copy for your project. Before getting started, the writer may also call you to clarify your needs, ask further questions, and discuss possible routes. Next, another member of our copywriting team will assess the copy to ensure it meets the brief and our exacting standards.
We aim to get your copy right first time. This means our writers will never provide copy that’s anything less than well planned and keenly crafted. However, your satisfaction is everything. So, please take the time to read, review and let us know if we’ve hit the spot or need to revise anything. We're here to deliver the copywriting you want.
Automotive, Business to Business and Consumer, Charity, Design, Education, Financial Services, Fleet, Food and Drink, Healthcare, Hotels, Housing, IT, Law, Multimedia, Public Relations, Public Sector, Recruitment, Retail, Telecommunications, Travel, Utilities
“Working with Characters, we know we’ll receive copy that clearly captures our clients’ offerings. They approach every task with the same enthusiasm and creativity, bringing fresh perspectives to our communications.”
Davies Wise Design Company