You work in a busy marketing department. You need some copy to fit with a campaign. There’s a bit of artworking involved but no visually creative stuff. You call your nominated advertising or design agency. After all, agencies respond quickly, your company has negotiated fixed menu pricing, and you need to keep your brand consistent.
Now, imagine you’re the agency account manager. Your best art directors and copywriters are working on the next big campaign. That’s ok, this job is mostly copy. A Mac monkey and a cheap freelance writer is all you need, right?
Why use a Copywriting Agency?
With a copywriting agency, every copy job is important. You get the attention to detail and quality output of the best freelancers. At the same time, you benefit from the responsiveness and adaptability of an ad agency. Think of it as always having an expert on the case.
Think about this too. One copywriting agency can unify your brand voice across different media. So you’ll avoid the varying quality, tone and interpretation that comes from using different media-specific agencies. Makes sense doesn’t it?